Welcome to my professional biography.

For over 14 years, I have worked at the intersection of change, leadership and complex transformation, supporting organisations as they navigate moments of strategic, digital and organisational transition. With a background in Digital Management (MA, Hyper Island) and extensive experience as a consultant, leader and entrepreneur, I bring both strategic perspective and grounded execution to change initiatives.

I previously held the role of Senior Manager Business Transformation at frog (part of Capgemini Invent) in Stockholm. There, I worked as a consultant alongside leadership teams within large Retail, Telecom and Automotive organisations, supporting asset- and IT-driven transformations across Europe. Together, we translated ambition into action — aligning strategy, technology, governance and behaviour to realise sustainable, customer-centric change. Much of this work focused on shaping organisations that are resilient, responsible and fit for a rapidly changing world.

Alongside my consulting career, I have built and led multiple ventures. From co-founding a digital channel to running international e-commerce platforms, working in circular electronics and holding senior digital leadership roles within the Dutch B2B telecom sector, I have experienced transformation from the inside. As Managing Director Digital at Zens Wireless Charging, I was responsible for the full digital and marketing strategy within a hardware-driven, international scale-up environment. These experiences allow me to relate deeply to the realities leaders face when strategy meets day-to-day execution.

What characterises my way of working is a servant and advisory leadership style. I rarely seek the spotlight; instead, I focus on creating clarity, alignment and momentum so that teams and leaders can perform at their best. I believe lasting change emerges when people feel ownership, trust and direction — not when solutions are imposed. My role is often to bring structure to complexity, facilitate difficult conversations and help organisations move forward with confidence.

Outside of work, I enjoy organising and participating in think-tank sessions, spending time in nature, reading philosophy, and maintaining a daily practice of yoga and meditation. These practices inform how I work: with attention, presence and respect for both people and systems.

I see transformation as more than a project or programme, it is a continuous journey of learning, adaptation and responsibility. I am always open to meaningful conversations about how change can be shaped in a way that serves organisations, people and the world around us.